TOKYOGRAPHICS

That's the slogan of the new newspaper Sankei Express, which began publishing since November last year and tabloid!. The formula of "tabloidización" little by little is coming to Japan. But more interesting still is that this newspaper is read horizontally -> (L ~ der.) And not down (right ~ left.), Or vertically as the Asahi, Mainichi and Yomiuri to name a few.
They claim that the new generations of Japanese have difficulty reading the traditional newspaper, which have become more accustomed to reading magazines where the majority uses the western-readable form.
The target of Sankei Express are those aged 20 ~ 30 years. Daily departures to 32 pages, bet heavily in the design, with a new concept layout more readable and easy to carry format. For now distributed in Tokyo, Kyoto and Osaka. This is just a preview, since I like to show the newspaper inside.
Here you can see some advertising launch.